Brand Mission
We connect people through K-Culture,
create opportunities through participation,
and cultivate communities that grow together.
우리는 K-Culture를 통해 사람을 연결하고,참여를 통해 기회를 만들며,
함께 성장하는 커뮤니티를 가꿉니다.
CONNECT
Connecting people to people, cultures to cultures, and communities to the world.
OPPORTUNITY
Creating opportunities for everyone to take the stage and discover their potential.
CULTIVATE
Building an environment where people, culture, communities, and the region can grow together.
Show Up.
Show Off.
A Message from the CEO
The New Malden K-POP Awards brings together emerging talent, diverse cultures, and the local community through a shared passion for K-POP. Our goal is to create opportunities that inspire performers, connect people, and celebrate Korean culture in the heart of New Malden.
We believe New Malden is where a new chapter of European K-POP can begin. Perhaps one day, someone will ask, "Where did the story of European K-POP begin?" We hope the answer will be, "In New Malden."
Every performance, every connection, and every moment shared on this stage has the potential to become part of something much greater. We are committed to building a cultural legacy that will inspire future generations and establish New Malden as a place where talent, community, and K-POP continue to grow together.
Thank you for being part of this journey.
Kiyoung Kim
Organising Committee Chair
About New Malden K-POP Awards
The New Malden K-POP Awards is a K-Culture festival born in New Malden, the largest Korean community in Europe.
We believe that New Malden can become more than just a Korean town - it can grow into a cultural destination where K-POP, community, and a new generation come together.
Through music and culture, the New Malden K-POP Awards connects Korea, the UK, and K-POP fans from around the world, creating a platform where communities and young talents can grow together.
Our vision goes beyond a competition. We hope that one day, when people think of K-POP in Europe,
they naturally think of New Malden.
You Can Be Part of History
On 28 - 29 August 2026,
the 3rd New Malden K-POP Awards will take place in the heart of New Malden.
This is more than just a competition. It is a declaration for the future of a city,
a new challenge for Europe's largest Korean community,
and a first step toward the next fifty years of Korean culture.
Your cheers can create new stars.
Your presence can shape the future of New Malden.
Your support can write a new chapter in European K-POP history.
One day, someone may ask:
"Where did the story of European K-POP begin?"
And we hope the answer will be:
"In New Malden."
We hope you will join us and be part of this historic moment.
"We will do our very best until the very last moment so that the New Malden K-POP Awards
can become a new source of hope for New Malden and help brighten the future of its Korean community."
Kiyoung Kim
Organising
Committee Chair
Community
A cultural platform connecting Europe's largest Korean communityand K-POP.
Growth
A global project where local communities and young generations grow together.
Exchange
A new hub for cultural exchange between Korea and the UK.
Create
A stage that creates opportunities for future artists and global talents.
2025 New Malden K-POP Awards Winners
Congratulations to the stars who turned their dreams into reality.
